BlogCampSwitzerland 2.0 has thrown some interesting light on the current blog scene, especially the German-speaking Switzerland. With some distance, I'm considering a couple of estimates on the state of things. There are indications that the blogosphere is still in a young startup. More interesting.
first The blog landscape is only tentatively differentiated. Sure, a look at the existing blog shows a huge variety of themes and style. If we start but of subjects and areas of society, there are huge largely white areas on the map. An example. Tens of thousands of Studis and doctoral students dealing with interesting scientific questions - some of which appear in the blogosphere. Or: Many professional fields reach almost to reply - apart from IT, media and education.
second blogs are more of a temporary subcultural niche media audiences as the great social public. That view is not only of the investigations but also Sarah Genner supported by other comments in the Blog Camp, who have pointed to the strong as introversion and self-centeredness of the blogosphere.
third Different formats work well blog. Where a particular scene can be targeted, have a blog soon a relevant position. Approximately when IT professionals, bike fans or bloggers themselves are envisaged as the target audience. A second working model are blogs, which have been set by media companies on the periphery of Haupmediums. Almost as a domesticated medial collateral vessels.
4th are with a large gap between demand and range facing blog, which aim to further the public. These include bloggers who interfere in the socio-political and cultural discourse and to address such questions. These blogs are faced with the challenge in a landscape to publish, browse where very large dinosaurs such as Ringier, SRG or TagesAnzeiger. And a whole lot of other hungry mouths.
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